What is PPC and how paid search marketing works

This article will clarify the basics of paid search marketing and how it works. First, we'll go over everything you need to know about how pay-per-click advertising works and then give an overview of how to get started with your PPC campaigns.

What is PPC?

Pay per click is a form of online advertising in which you only pay when someone clicks on your ad. PPC means you pay each time someone clicks on your ad, visits your website, or places an order. PPC is a type of online advertising in which you only pay for ad impressions that result in website clicks. Rather than paying a set price every time an ad is shown, you only pay if someone clicks on your ad. You are charged for each click on your ad when using PPC ads.

When someone searches on Google, they are routed to a results page that shows ads from various companies related to their search query. Ads appear at the top of the search results page, along with the right side of each result below the page's fold. Businesses pay a charge to have their advertisements appear on the results page when people search for related keywords.

How Does Paid Search Marketing Work?

Paid search marketing involves placing online advertisements on search engine result pages based on a user's keyword query. Businesses bid on specific keywords for their adverts to appear in search results when such terms are searched. The advertiser is charged a fee when a searcher clicks on their ad. In a nutshell, this is how PPC works!

Why is PPC important?

Pay Per Click allows companies to "buy" visits to their websites. It is also known as CPC or cost per click, a cost metric used by search engines to display paid search listings on a search engine results page (SERP).

An advertiser is only paid when a visitor clicks on their ad. Therefore, it makes it a highly appealing alternative for any company that wants to reach out to more prospective customers but may not be ranked in the top three organic rankings for their chosen keywords.

According to Google research, more than 60% of mobile searchers click on the top ad displayed on SERPs, and most smartphone users never go past the first page of search results. As a result, achieving a top ranking with SEO might be pretty tricky. However, PPC may help your business expand by sending highly focused visitors to your website at a cheap cost.

PPC VERSUS SEO

PPC, which stands for "paid search," is a type of advertising that allows businesses to pay website owners (or "click throughs") for displaying their adverts to consumers. Advertisers spend on keywords to appear higher in search engine rankings and draw more traffic to their websites.

Companies in SEO, on the other hand, do not pay for clicks; instead, they rely on organic search traffic from search engines such as Google. Although both PPC and SEO are kinds of internet advertising, their purposes are entirely different. Let's look at some critical distinctions between these two marketing styles.

Google Ads

Businesses set a daily budget based on their campaign goals and how much they are willing to spend on ads daily. After creating an ad group, companies enter the keywords they wish to target and the maximum cost per click (CPC) bid value for each term.

They then decide where their advertising appears and provide a daily budget for each ad group. Then, when someone clicks on one of their ads, they are sent to the advertiser's website.

They can then convert on their offer or call the company to learn more about their services. However, it's important to remember that PPC doesn't always directly generate leads or sales.

Keywords Research

Keyword research involves finding popular search phrases linked to your sector and determining their competitiveness. Advertisers often begin with a comprehensive list of terms related to their business and then search for possibilities to add more specialized, focused keywords to their list.

Conclusion

Hopefully, we've cleared up some myths about PPC and paid search marketing. The world of online marketing is complicated, and that is one of the reasons why many businesses avoid it. Nevertheless, being ready to take risks may lead to enormous success for your company and your bottom line.

Final Words

Savvy Martech provides PPC services and can help your business grow with accurate and measurable insights. We offer a full range of services, from AdWords management to high-performance digital advertising campaigns. For more details, please contact us.